In 1911, The San Francisco Call maintained branch offices in Oakland (at 952 Broadway), Alameda (1435 Park Street) and Berkeley (southwest corner of Center and Oxford Streets) and had nine subscription and advertising offices in various San Francisco busineesses. For Le Corbusier, Its delapidated state underscored its lack of fitness to contemporary building needs. Use of a photo showing the Call Building fresh after a massive fire, depicted the building with forbidding deep shadows and dirty, imprecise fenetration patterns.
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It is also interesting that Le Corbusier used a picture of the Call Building shot just after the 1906 Earthquake in which its windows were missing and its walls charred by fire. 29.) Le Corbusier greatly admired engineers distilled, functional designs for cars, biplanes and ocean liners and "artless" factories and grain elevators but he greatly disliked the Call Building's ornate top, what he saw as extraneous, garish and distracting from the beauty of pure form. For proof: " See Le Corbusier, Vers une Architecture,, p. But let us beware of American architects. Mais craignons les architectes americains, Preuve:" (English translation: "Let us listen to the advice of American engineers. The Swiss architect Le Corbusier published a photograph of the Call Building's spire in his 1924 book Vers Une Architecture with the caption: " Écoutons les conseils des ingenieurs américains. The Reid Brothers maintained their office in this spire from 1898-1906. The ornate spire of the Call Building was viewed as a monstrosity by European modernists (Le Corbusier, for example) in the 1920s.
The Reid Brothers designed this office tower for the San Francisco Call newspaper (which became the San Francisco Call-Bulletin) it was later occupied by the Crocker Bank. On, the New York Office of Deutsche Bank obtained the deed to 703 Market Street from 703 Market Street SF Owner LLC. )Īccording to city documents, the property changed hands between two companies, from 703 Investors LLC to 703 Market Street SF Owner LLC, on for $34,566,682.00. tower could fetch $50 million," accessed. There is a basement with high ceilings, mosaic tiles, and ornate columns that suggest it was probably a speakeasy or bar at one point." (See San Francisco Business Times, " Historic 703 Market St. The building has 14-foot ceilings, and behind the plaster is red brick. Historical details still can be found on nearly every floor: the double-hung windows, old water closets, radiators, brass engraved doorknobs.
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The buildings are 87 percent leased to 100 tenants, mostly small professional service companies. and a five story, 45,000-square-foot connected annex building around the corner at 26 Third St. The San Francisco Business Times said in its issue of of the Central Tower: "The property consists of two buildings, the 21-story, 93,000-square-foot tower at 703 Market St. In 2010, the real estate holding company, RKI 703 Investors LLC, owned the "Central Tower." The Central Tower had not been on the real estate market from the late 1940s until 2013. 1618.) After the 1906 earthquake, the tower was renamed the "Claus Spreckels Building." The San Francisco Call maintained its offices in the Claus Spreckels Building until 1914, when the newspaper moved its offices to a new Call Building at 74 New Montgomery Street. In 1899, the building at the southwest corner of Market Street and 3rd Street was known both as the "Claus Spreckels Building" and the "Call Building." (See Crocker-Langley San Francisco City Directory, 1899, p. Spreckels directed the Reid Brothers to design an ornate, lofty tower nearly double in height-20 stories- to the 10-story Chronicle Building.Ĭoncerned with seismic safety, Spreckels requested the assistance of the noted Chicago structural engineer, Charles Louis Strobel (1852- 1936) who greatly reinforced the building's steel framing. The sugar king, Claus Spreckels (1828-1908), purchased the San Francisco Call Newspaper in 1895, in part because he wanted to compete against his arch-enemy, Michael de Young (1849-1925), owner of the San Francisco Chronicle. In 1938, its appearance was radically changed and modernized by the San Francisco architect, Albert F. Spreckels's skyscraper withstood the Great San Francisco Earthquake of, but required extensive repairs.
The new building was the tallest west of the Mississippi River when built, adorned with a crown-like spire visible throughout the city. Three years later, Spreckels made a sensation when he erected a building for it, nearly twice the size of that housing the Chronicle.
Claus Spreckels sought to outdo his enemy Michael de Young, owner of the San Francisco Chronicle newspaper, by buying a rival newspaper, the San Francisco Call,in 1895.